Reid
Haviland
@ 2026 All rights reserved
Reid
Haviland
@ 2026 All rights reserved
Reid
Haviland
@ 2026 All rights reserved
Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage
I led the cross-platform redesign of GoPro’s media experience for 2.5M+ subscribers across web, mobile, and desktop, unifying device and cloud content into a single gallery. The strategy reduced churn, clarified storage, and increased engagement and subscription growth across 175 countries and 13 languages.
Reduce Churn
Drive Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage
I led the cross-platform redesign of GoPro’s media experience for 2.5M+ subscribers across web, mobile, and desktop, unifying device and cloud content into a single gallery. The strategy reduced churn, clarified storage, and increased engagement and subscription growth across 175 countries and 13 languages.
Reduce Churn
Drive Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage
I led the cross-platform redesign of GoPro’s media experience for 2.5M+ subscribers across web, mobile, and desktop, unifying device and cloud content into a single gallery. The strategy reduced churn, clarified storage, and increased engagement and subscription growth across 175 countries and 13 languages.
Reduce Churn
Drive Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
